John has spent over 20 years working with Microsoft Dynamics, from the early Navision days through to Business Central and the modern D365 ecosystem. He leads Equerra's commercial strategy and client relationships, with a deep focus on how AI and Microsoft Copilot can transform business operations.
John's approach is straightforward: understand the business first, recommend the technology second. He has built, scaled, and sold technology businesses and brings that founder perspective to every client engagement.
That experience means John can see past the feature list and focus on what actually moves the needle. He works closely with every client to make sure the commercial model is right, the scope is realistic, and the outcome is something the business will genuinely benefit from.
Areas of expertise
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